Ebook Download Content Strategy for the Web, 2nd Edition

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Content Strategy for the Web, 2nd Edition

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Review

"In the space of a few chapters, Kristina Halvorson's little book changed our field forever for the better. This second edition retains all that was wonderful in the first book while yielding dazzling new insights into the hows and whys of content strategy." --Jeffrey Zeldman, author, Designing With Web Standards"Kristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline." --James Mathewson, Search Strategy and Expertise Lead, IBM"Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more mature--and valuable--direction." --Louis Rosenfeld, author of Information Architecture for the World Wide Web "This book is the most important thing to happen to user experience design in years." --Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability"Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere." --Ann Handley, CMO, MarketingProfs.com and author, Content Rules

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Product details

Paperback: 224 pages

Publisher: New Riders; 2 edition (February 20, 2012)

Language: English

ISBN-10: 9780321808301

ISBN-13: 978-0321808301

ASIN: 0321808304

Product Dimensions:

7 x 0.8 x 9 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

69 customer reviews

Amazon Best Sellers Rank:

#193,411 in Books (See Top 100 in Books)

This book is a great introduction to the world of content strategy.My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.

Applicable and an entertaining, easy read. Great primer for those interested in content management.

In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation (with limited eye rolling) with our Content Strategists, the Springbox Account Management Team picked up “Content Strategy for the Web” by Kristina Halvorson.We all compiled our learnings and wrote a little more about it here: http://www.springbox.com/news/content-strategy-for-dummies-or-client-service-professionals/This book was super valuable for our team as we strive to be better partners. We feel a lot smarter too!Definitely recommend whether you are a content strategist or interested in why "Content is King".

This book describes how all that can change. Getting rid of those broken links. Structuring webpages that give real answers not headaches. Bringing lasting sanity to the chaos. The answers are here.

Well written and organized.

Dense reading, good but a little too wordy for its own good

The book is clear and takes the reader step by step on creating a content strategy. But I feel that the detail about how to write the content is missing.I was expecting more examples and a deeper insight in how to write copy or how to explain the strategy. Of course every content strategy is going to be different, but for a beginners book, I think the detail and modeling are missing.Is good if the reader go to Halvorson's website to complete the information.

Excellent content strategy overview. This book has a bit of everything from start to finish in working on developing and rolling out a content strategy project. I especially loved the questions it asks you to consider for your situation when working on each part of the strategy. Great, conversational tone and easy-to-understand writing doesn't further complicate what can be a complex subject. My only minor quibble is that it is heavily web-focused (obviously, it's in the title). But anyone with critical thinking ability can expand this to a global content strategy beyond the web. The questions still apply, the concepts still apply, the payoff still applies. Invaluable in my business case when I was trying to describe what a content strategy IS to people who have never heard the term.

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The Third Element gives a glimpse of the history of electronics from its beginnings in Biblical times up to the computer era, about 1980. Without burdening the reader with technical details, it gives an idea of some of the problems that the pioneers of this industry faced and how many of our marvelous electronic gadgets came into being. Electronics is just a further development of the electrical sciences; this book describes the contributions made by the earliest experimenters, leading up to the Lee de Forest's big moment of discovery of the triode vacuum tube, the cornerstone of the industry. The book stops short of the software aspects of modern electronics, but covers in some detail a few of the historic developments that have brought this huge industry to life. It brings out some interesting trivia - did you know: -there was no transcontinental telephone service until about 1915 when the electronic amplifier appeared? -about the Idaho farm boy who was judged to have invented modern television, taking RCA to court and winning? -two American inventors patented the telephone on the same day in 1876? Here is a fascinating look at the industry that probably has had a greater effect on our lives than any other scientific discovery in history. Read and enjoy it..

• Sales Rank: #1890942 in Books
• Published on: 2006-03-31
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .63" w x 6.00" l, .82 pounds
• Binding: Paperback
• 252 pages

About the Author
Alfred Corbin received his initial electronics education in the U.S. Navy Electronics Technician Training Program during World War II. Following the war years, he attended the University of Maryland, earning the Bachelor of Science degree in Electrical Engineering. After seven years as an analog computer designer at Engineering Research Corp. in Riverdale, Maryland, during which he had the opportunity to be involved in some of the company's initial design work with transistors, Corbin migrated with his young family to the Cape Canaveral area of Florida to work as a Timing Systems engineer with RCA on the Atlantic Missile Range. In 1960, he became one of the founders of Metric Systems Corp. in Fort Walton Beach, Florida, starting as Chief of Digital Systems and ultimately becoming company president. In 1972, Corbin started Technical Services Laboratory where he was the owner/chief engineer for some 25 years, and presently serves as a consulting engineer. His son Andrew now manages the company. In his career of some 60 years, Corbin has seen and been involved in a period of tremendous technological changes. In his experience as a design engineer, he has worked in and on vacuum-tube circuits, early transistor developments and more recently in applications of microprocessors and associated software. Corbin has several patents or patents pending in computer circuitry, has published technical articles in various trade journals, and has previously published a textbook, "Computer Data Handling Circuits".

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The poetry of William Butler Yeats presents unusual problems for the general reader. Yeats drew heavily upon mystical and theosophical systems of a more or less arcane nature. Moreover, he often referred to events in his own life and in the history of modem Ireland which require elucidition
for the non-specialist. A Reader's Guide to William Butler Yeats not only provides the background needed for an understanding of the works but also reveals the structure of images and meanings of the various lyrics.

• Sales Rank: #754546 in Books
• Brand: Brand: Syracuse University Press
• Published on: 1996-06-01
• Original language: English
• Number of items: 1
• Dimensions: 8.10" h x .69" w x 5.50" l, .77 pounds
• Binding: Paperback
• 310 pages

Features

• Used Book in Good Condition

Review
Provides a background for understanding Yeats's total work and clarifies the structure, images and meanings of the various lyrics. (New York Herald Tribune)

From the Back Cover
The poetry of William Butler Yeats presents unusual problems for the general reader. Yeats drew heavily upon mystical and theosophical systems of a more or less arcane nature. Moreover, he often referred to events in his own life and in the history of modern Ireland which require elucidition for the non-specialist. A Reader's Guide to William Butler Yeats not only provides the background needed for an understanding of the works but also reveals the structure of images and meanings of the various lyrics.

About the Author
John Unterecker, a leading scholar on Yeats, taught at Columbia University and the University of Hawaii.

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